![]() She credits Bugaboo for spurring the rise of this "practical luxury." Along with its competitors, the brand has become an "emblem of a new kind of parent," she wrote.Ĭelebrities like Gwyneth Paltrow have been spotted with the Bugaboo - products range from $799 to $1,905 - and Kate Middleton has been seen pushing Prince George and Prince Charlotte in Silver Cross prams, which can cost as much as $2,276. "The answer, these objects said, was that you'd be the same person you always were, the kind of person who is interested in design, travel, style - albeit with a new and much needier co-pilot." "But the new generation of buggies appealed to a deeper existential anxiety in modern parents: 'Who am I going to be after this baby comes?'" Rodriguez McRobbie wrote. The luxury pram, or "bougie buggy," has become a status symbol among a new generation of parents, reported The Guardian's Linda Rodriguez McRobbie.īuggies previously addressed parents' affordability and safety concerns, she said. ![]() Kate Middleton pushing Princess Charlotte in a Silver Cross pram. Account icon An icon in the shape of a person's head and shoulders.
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